Market News Call

Apple Inc. (NASDAQ:AAPL): iPhone’s commands a healthy 43% share among US smartphones

iPhone maker Apple Inc.(NASDAQ:AAPL) continues to enjoy a health lead as the most popular phone in United States, with over 40 percent of the market share.

Kantar has come out with a report that states that iPhone has 43.4 percent share in US for the last three months ending July, representing an increase of 7.8 percentage point vis-à-vis previous year.

Accoring to Kantar, the firm continues to believe that US is one of its strongest markets even though the iPhone saw a similar growth in the U.K.  iPhone growth and a shrink in Android platform numbers was simultaneous even as the two accounted for almost 95% of the smartphone market in US.

The numbers demonstrate that iPhone has consistently been the popular handset for US carriers as well. For the last quarter, the phone accounted for over 51 percent share of smartphone sales at Verizon, a large portion at Sprint as well as 29 percent of T-Mobile’s gross customer additions and upgrade smartphone sales.

The firm’s iOS platfirm is the second-most popular platform in almost every country, leaving Windows Phone and BlackBerry behind. Kantar report opines that almost in every region besides China and Germany, Apple’s smartphone market share grew from as compared to previous year.

On the other hand, BlackBerry lost another 0.6 percentage points, dropping to just 1.2 percent share in the US as well as dismal numbers across big five European markets.

Even though Microsoft Windows Phone platform saw a surge, but hardly by 0.5 points in the US whereas its response in Europe was better as its share jumped from 4.9 to 8.2 percent share over the past year.

In Germany and Great Britain, software giant’s platform is approaching 10 percent whereas in France, it sits at 11 percent.  It is believed that Apple’s diverse apps may slow down or reverse sales of Windows Phone’s momentum with the introduction of the low cost model of iPhone expected soon.

Tags: , , ,

Leave your comment here